Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.

Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.