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This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
CGC is part of the USG group that manufactures residential and commercial building products such as drywall, patches and commercial, acoustical ceiling tiles. Their primary goal was to grow their ceilings business by establishing relationships with Architects, Designers and Specifiers to encourage specification of their products into commercial projects. The secondary goal was to engage in-market project managers, construction managers and commercial contractors to encourage them to consider CGC’s product as an alternative to competitive products.
I created an omni-digital approach consisting of Lead Generation ads on LinkedIn focusing on a highly targeted market, Google Search and Display ads connecting in-marketing contractors and project managers to the products on the website and positioning them in trade magazines with digital ads and email marketing.
This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
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Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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