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This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
CGC is part of the USG group that manufactures residential and commercial building products such as drywall, patches and commercial, acoustical ceiling tiles. Their primary goal was to grow their ceilings business by establishing relationships with Architects, Designers and Specifiers to encourage specification of their products into commercial projects. The secondary goal was to engage in-market project managers, construction managers and commercial contractors to encourage them to consider CGC’s product as an alternative to competitive products.
I created an omni-digital approach consisting of Lead Generation ads on LinkedIn focusing on a highly targeted market, Google Search and Display ads connecting in-marketing contractors and project managers to the products on the website and positioning them in trade magazines with digital ads and email marketing.
This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
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Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.
After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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