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This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
CGC is part of the USG group that manufactures residential and commercial building products such as drywall, patches and commercial, acoustical ceiling tiles. Their primary goal was to grow their ceilings business by establishing relationships with Architects, Designers and Specifiers to encourage specification of their products into commercial projects. The secondary goal was to engage in-market project managers, construction managers and commercial contractors to encourage them to consider CGC’s product as an alternative to competitive products.
I created an omni-digital approach consisting of Lead Generation ads on LinkedIn focusing on a highly targeted market, Google Search and Display ads connecting in-marketing contractors and project managers to the products on the website and positioning them in trade magazines with digital ads and email marketing.
This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
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Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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