This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
expert
CGC is part of the USG group that manufactures residential and commercial building products such as drywall, patches and commercial, acoustical ceiling tiles. Their primary goal was to grow their ceilings business by establishing relationships with Architects, Designers and Specifiers to encourage specification of their products into commercial projects. The secondary goal was to engage in-market project managers, construction managers and commercial contractors to encourage them to consider CGC’s product as an alternative to competitive products.
I created an omni-digital approach consisting of Lead Generation ads on LinkedIn focusing on a highly targeted market, Google Search and Display ads connecting in-marketing contractors and project managers to the products on the website and positioning them in trade magazines with digital ads and email marketing.
This campaign generated 120 connections to key commercial designers and specifiers and drove brand and product recognition and consideration to thousands of commercial buyers.
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
