CGIS | Global Supplier of Performance Valves Case Study

The Challenge

Ability to scale a hyper-targeted B2B lead campaign for a specialty industrial client
Strategically advertise CGIS's specialty services and products to prospective businesses
Utilize HubSpot lead integrations to build custom audience targeting
Test and optimize new campaigns such as performance max to increase lead submission
Run channels across Display & Video 360, Facebook Ads and Google Ads

The Process

Campaign Manager

Build, set up, optimize and measure ad campaigns from start to finish
Manage yearly budgets and allocation of budget based on performance
Provides strategic recommendations for performative channels, targeting and creative
Tag implementation to track strategic conversion points on site

The Solution

Search performance POP:

Decreased cost per lead by (-45.87%)
Improved conversions by (+60.33%)
Improved conversion rate by (+72.76%)
Improved CTR by (+68.34%)

Website

https://cgis.ca

Skills Used

Paid Ads,Paid Ads,Web Development,Paid Ads

Industry

Electronics

Results by the numbers

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