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Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
The business was very new to ecommerce DTC, let alone selling on Amazon. I had to show a lot of patience and provide client education/training to give stakeholders a peace of mind before I could gain execution level access and power to implement the most impactful changes.
The process started with a competitor landscape analysis, followed by a thorough interview with the client and product owners to understand the business and the product offering.
Then using Amazon specific research tools we audited the listings and identified primary and secondary/auxiliary keywords to implement in the title/listing as well as to focus on from an Amazon PPC perspective.
Finally, focused on helping the customer service team get familiar with Amazon processes and how complaints/issues should be resolved to maintain positive ratings.
Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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