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Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
The business was very new to ecommerce DTC, let alone selling on Amazon. I had to show a lot of patience and provide client education/training to give stakeholders a peace of mind before I could gain execution level access and power to implement the most impactful changes.
The process started with a competitor landscape analysis, followed by a thorough interview with the client and product owners to understand the business and the product offering.
Then using Amazon specific research tools we audited the listings and identified primary and secondary/auxiliary keywords to implement in the title/listing as well as to focus on from an Amazon PPC perspective.
Finally, focused on helping the customer service team get familiar with Amazon processes and how complaints/issues should be resolved to maintain positive ratings.
Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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