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Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
The business was very new to ecommerce DTC, let alone selling on Amazon. I had to show a lot of patience and provide client education/training to give stakeholders a peace of mind before I could gain execution level access and power to implement the most impactful changes.
The process started with a competitor landscape analysis, followed by a thorough interview with the client and product owners to understand the business and the product offering.
Then using Amazon specific research tools we audited the listings and identified primary and secondary/auxiliary keywords to implement in the title/listing as well as to focus on from an Amazon PPC perspective.
Finally, focused on helping the customer service team get familiar with Amazon processes and how complaints/issues should be resolved to maintain positive ratings.
Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
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Promote the minting of Crypto Champions’ unique 8,888 NFT collection.
Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
New business services that were acquired by the business with intent to grow those products.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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