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Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
The business was very new to ecommerce DTC, let alone selling on Amazon. I had to show a lot of patience and provide client education/training to give stakeholders a peace of mind before I could gain execution level access and power to implement the most impactful changes.
The process started with a competitor landscape analysis, followed by a thorough interview with the client and product owners to understand the business and the product offering.
Then using Amazon specific research tools we audited the listings and identified primary and secondary/auxiliary keywords to implement in the title/listing as well as to focus on from an Amazon PPC perspective.
Finally, focused on helping the customer service team get familiar with Amazon processes and how complaints/issues should be resolved to maintain positive ratings.
Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.
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Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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