Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.

0.15
ROAS

The Challenge

The business was very new to ecommerce DTC, let alone selling on Amazon. I had to show a lot of patience and provide client education/training to give stakeholders a peace of mind before I could gain execution level access and power to implement the most impactful changes.

The Process

The process started with a competitor landscape analysis, followed by a thorough interview with the client and product owners to understand the business and the product offering.

Then using Amazon specific research tools we audited the listings and identified primary and secondary/auxiliary keywords to implement in the title/listing as well as to focus on from an Amazon PPC perspective.

Finally, focused on helping the customer service team get familiar with Amazon processes and how complaints/issues should be resolved to maintain positive ratings.

The Solution

Our primary KPI was ACOS for the paid campaigns, but thanks to our organic listing efforts the overall TACOS improved as well. Due to the developing stages of Amazon eCommerce in the business, however, they weren't tracking this yet.

Skills Used

Paid Ads,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The Open

Create a new digital platform for the oldest golf tournament for 2019 event

0.01

CPL

New Choice Homes

Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.


The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.


In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.


New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

Winelivery

Improve their CRM activities for existing audience

0.5

CPL

Shillington Education

 How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.