
We seen the most success with influencers filxiaobai and mrbagss. Giving us a total of 1174 sales in 1 week.
Highlight some of China's biggest influencers and have them post about Chanel for their latest campaign.
We utilized luxury niche influencers with very high engagement. The content had a total of 1,050,000 impressions amongst 5 influencers.
We seen the most success with influencers filxiaobai and mrbagss. Giving us a total of 1174 sales in 1 week.
Marketing Strategy
Style & Fashion
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.