Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

The Challenge

Early-stage startup in the personal finance space. Found zero success with existing content to drive qualified non-brand organic traffic.

The Process

Blog content expansion








  • Instituted topic cluster content strategy model
  • Targeted low-competition content creation
  • Mirrored user search behavior of target audience


Middle of the funnel landing page creation








  • Targeted users looking to cancel/lower their bills
  • Prioritized first launch of pages based on search demand
  • Measured campaign success through detailed keyword rank tracking


Link building








  • High-quality
  • High-volume
  • Topically relevant
  • Consistent velocity

The Solution

Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

Skills Used

SEO

Industry

Finance

Results by the numbers

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