Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.
Early-stage startup in the personal finance space. Found zero success with existing content to drive qualified non-brand organic traffic.
Blog content expansion
Middle of the funnel landing page creation
Link building
Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.
SEO
Finance
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.