Early-stage startup in the personal finance space. Found zero success with existing content to drive qualified non-brand organic traffic.

Blog content expansion

• Instituted topic cluster content strategy model
• Targeted low-competition content creation
• Mirrored user search behavior of target audience

Middle of the funnel landing page creation

• Targeted users looking to cancel/lower their bills
• Prioritized first launch of pages based on search demand
• Measured campaign success through detailed keyword rank tracking

Link building

• High-quality
• High-volume
• Topically relevant
• Consistent velocity