Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

The Challenge

Early-stage startup in the personal finance space. Found zero success with existing content to drive qualified non-brand organic traffic.

The Process

Blog content expansion








  • Instituted topic cluster content strategy model
  • Targeted low-competition content creation
  • Mirrored user search behavior of target audience


Middle of the funnel landing page creation








  • Targeted users looking to cancel/lower their bills
  • Prioritized first launch of pages based on search demand
  • Measured campaign success through detailed keyword rank tracking


Link building








  • High-quality
  • High-volume
  • Topically relevant
  • Consistent velocity

The Solution

Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

Skills Used

SEO

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.5

ROAS

Mercedes Oakville

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.

Troya Beauty

  • Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

2.13

ROAS

Zoofest

Make the festival known to 18 to 35 year olds.

NutraBlast

We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

‍