Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

The Challenge

Early-stage startup in the personal finance space. Found zero success with existing content to drive qualified non-brand organic traffic.

The Process

Blog content expansion








  • Instituted topic cluster content strategy model
  • Targeted low-competition content creation
  • Mirrored user search behavior of target audience


Middle of the funnel landing page creation








  • Targeted users looking to cancel/lower their bills
  • Prioritized first launch of pages based on search demand
  • Measured campaign success through detailed keyword rank tracking


Link building








  • High-quality
  • High-volume
  • Topically relevant
  • Consistent velocity

The Solution

Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

Skills Used

SEO

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Landis Enterprises

We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!

Elise Care

Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.

Aussie Hair Care

-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.

-Prepare enough press around new product in 2 months.

Gryphon House

The client had paused emails for several months as they were having issues migrating to a new platform.


Helped this brand migrate from Bronto to Salesforce Marketing Cloud.


I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.