Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

The Challenge

Early-stage startup in the personal finance space. Found zero success with existing content to drive qualified non-brand organic traffic.

The Process

Blog content expansion








  • Instituted topic cluster content strategy model
  • Targeted low-competition content creation
  • Mirrored user search behavior of target audience


Middle of the funnel landing page creation








  • Targeted users looking to cancel/lower their bills
  • Prioritized first launch of pages based on search demand
  • Measured campaign success through detailed keyword rank tracking


Link building








  • High-quality
  • High-volume
  • Topically relevant
  • Consistent velocity

The Solution

Non-brand organic traffic went from zero to pacing towards 60K clicks/year in 6 months.

Skills Used

SEO

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Chanticlear Pizza

Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)

0.4

CPO

Clublender

Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.

0.6

CPL

Moonai Kids

Create Moonai Kids Awareness online.

10

ROAS

GruvTowl

Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.


The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.