With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.

Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.

• CPO (Cost per order) was drastically increasing
• Competition like Zomato had an upper hand
• Hyperlocal targeting had very high CPA

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.