The Challenge

Unknown to most women

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Beauty

Results by the numbers

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More Case Study

11

ROAS

Pei Wei

In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.


I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

0.43

CPL

Physio Extra

They were looking for someone to take care of their social media and paid advertising strategy.

Codere

Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.

Definition and implementation of the Group's brands architecture

2.34

ROAS

Erotikk

They ran a few Facebook ads but never were consistent with the results of their marketing experience.

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