
~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
Paid Ads,Social Media Management
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.

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