
~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
Paid Ads,Social Media Management
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.