Christopher Radko Case Study

The Challenge

The Process

My process has 7 simple steps

Research the target audience
Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products)
Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem.
Test out your strategy which includes, creative, copy and target audiences
Tweak - Look at what is working and not working using data then make changes accordingly
Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement
Repeat - Always look for improvement and innovation

The Solution

~ $15,000 of Ad Spend Generated:

Impressions = 1,067,773

Clicks = 22,769

CTR = 2.5%

Average CPC = .65%

Purchases = 628

Average CPA (Cost Per Purchase) = ~$20

Revenue = $80,803.01

ROAS= Over 5 ROAS

Website

http://www.christopherradko.com

Skills Used

Paid Ads,Social Media Management

Industry

Home & Garden

Results by the numbers

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