My process has 7 simple steps

1. Research the target audience 
2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
4. Test out your strategy which includes, creative, copy and target audiences
5. Tweak - Look at what is working and not working using data then make changes accordingly
6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
7. Repeat - Always look for improvement and innovation