~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
Paid Ads,Social Media Management
Home & Garden
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Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.