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Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).
The average CPA while I managed the account was 38% better than what it was previously.
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
- Was responsible for all aspects related to strategizing, implementing, and optimizing the delivery of advertising campaigns on Facebook, Instagram, Snapchat, and Tapjoy
- Worked closely with the creative team to produce and create full-funnel, data-driven iterations of ads that would scale
- Outlined out-of-channel opportunities to support advertising efforts including conversion rate optimization recommendations and social media best practices
- Consistently communicated weekly/monthly/quarterly results, post promotion analysis, and sales trends
Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).
The average CPA while I managed the account was 38% better than what it was previously.
Paid Ads,Paid Ads,Paid Ads,Web Development,Branding,Marketing Strategy,Marketing Strategy,CRO,Copywriting
Gaming
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