The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.

3
ROAS

littleMUCHO

Mayple Vetted

agency

The Challenge

One of the challenges was to maximize the ad spend and improve ROAS. The ad planners in place were utilizing a traditional approach overspending on lower ROAS channels such as Facebook. We flipped the spend focus and improved creative to increase ROAS. Focusing more on Google and Shopping specifically made the ROAS overall increase 300%.

The Process

As the fractional VP of E-commerce, I directed the existing ad planners to look at the ad program differently and spend the budget more effectively based on the campaign and creative analysis of the initiative. The data showed that the particular channel of Google and the specific campaigns on Google Shopping performed best. We did not eliminate the other campaigns, but focused most of the efforts on Google Shopping.

The Solution

The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,CMO,Marketing Strategy,Email Marketing,Marketing Strategy,Content Marketing,Google Shopping

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.85

ROAS

Kolcraft

Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.

0.25

CPL

HiBob

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

1.5

ROAS

Bangn Body

The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.


They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

1.5

CPL

One Dine

The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.