Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.
One of the challenges was to maximize the ad spend and improve ROAS. The ad planners in place were utilizing a traditional approach overspending on lower ROAS channels such as Facebook. We flipped the spend focus and improved creative to increase ROAS. Focusing more on Google and Shopping specifically made the ROAS overall increase 300%.
As the fractional VP of E-commerce, I directed the existing ad planners to look at the ad program differently and spend the budget more effectively based on the campaign and creative analysis of the initiative. The data showed that the particular channel of Google and the specific campaigns on Google Shopping performed best. We did not eliminate the other campaigns, but focused most of the efforts on Google Shopping.
The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,CMO,Marketing Strategy,Email Marketing,Marketing Strategy,Content Marketing,Google Shopping
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
