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The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.
One of the challenges was to maximize the ad spend and improve ROAS. The ad planners in place were utilizing a traditional approach overspending on lower ROAS channels such as Facebook. We flipped the spend focus and improved creative to increase ROAS. Focusing more on Google and Shopping specifically made the ROAS overall increase 300%.
As the fractional VP of E-commerce, I directed the existing ad planners to look at the ad program differently and spend the budget more effectively based on the campaign and creative analysis of the initiative. The data showed that the particular channel of Google and the specific campaigns on Google Shopping performed best. We did not eliminate the other campaigns, but focused most of the efforts on Google Shopping.
The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,CMO,Marketing Strategy,Email Marketing,Marketing Strategy,Content Marketing,Google Shopping
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increase awareness and inbound tourism from the US and Europe to Panama
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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