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The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.
One of the challenges was to maximize the ad spend and improve ROAS. The ad planners in place were utilizing a traditional approach overspending on lower ROAS channels such as Facebook. We flipped the spend focus and improved creative to increase ROAS. Focusing more on Google and Shopping specifically made the ROAS overall increase 300%.
As the fractional VP of E-commerce, I directed the existing ad planners to look at the ad program differently and spend the budget more effectively based on the campaign and creative analysis of the initiative. The data showed that the particular channel of Google and the specific campaigns on Google Shopping performed best. We did not eliminate the other campaigns, but focused most of the efforts on Google Shopping.
The effectiveness of looking more deeply at the campaigns and creative resulted in an important insight allowing us to take new actions that improved the results of the initiative by 300%.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,CMO,Marketing Strategy,Email Marketing,Marketing Strategy,Content Marketing,Google Shopping
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Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.
Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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