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At the end of the month we saw the 16-30 day website audience received a 3.5
ROAS while the 0-15 day website audience received a 29 ROAS.
This was an eCommerce client that sold car wheels. We wanted to find areas to improve the ad performance. I had us test website remarketing windows for a conversion campaign.
They typically liked to retarget website visitors 30 days and saw around a 3-8 ROAS. We tested a 0-15 day ad set and a 16-30 ad set
At the end of the month we saw the 16-30 day website audience received a 3.5
ROAS while the 0-15 day website audience received a 29 ROAS.
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