At the end of the month we saw the 16-30 day website audience received a 3.5

ROAS while the 0-15 day website audience received a 29 ROAS.

2
ROAS

Donald H.

Mayple Vetted

expert

The Challenge

This was an eCommerce client that sold car wheels. We wanted to find areas to improve the ad performance. I had us test website remarketing windows for a conversion campaign.

The Process

They typically liked to retarget website visitors 30 days and saw around a 3-8 ROAS. We tested a 0-15 day ad set and a 16-30 ad set

The Solution

At the end of the month we saw the 16-30 day website audience received a 3.5

ROAS while the 0-15 day website audience received a 29 ROAS.

Skills Used

Paid Ads

Industry

Automotive & Transportation

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