Clique Organic Salons Case Study

The Challenge

Hair salon looking to grow in-salon appointments and online sales. Challenges:

Needed 30 more appointments/month
Needed better email marketing
Needed better converting website
Needed better social media presence

Results:

Consistently bringing in 40+ appointments/clients per month
Increased email open rates from 18% average to 35% average
Built a new website with ecommerce function - this allows the salon to make money on demand and helped them minimize losses during Covid closures
Created an online social community of almost 3k local followers that consistently brings in appointments and brand awareness

The Process

Digital marketing specialist:

Email marketing: crated a structured email marketing strategy that will not only increase open rates but would convert emails into appointments and sales. We currently send 2-4 email campaigns per month and the feedback from clients in both revenue and support has been overwhelming
Social media management: grew followers from 700 to almost 3000 in less than a year; this salon has the best social media marketing in the community, with an engaged follower base that supports the business in both brand awareness and revenue
Website - redesigned the business' website to better represent the brand, easily book appointments and added an ecommerce piece to it. As a result our client sees 40+ new clients/month with reduced effort in booking + a higher client value as a result of easy online shopping

The Solution

Results:

Consistently bringing in 40+ appointments/clients per month
Increased email open rates from 18% average to 35% average
Built a new website with ecommerce function - this allows the salon to make money on demand and helped them minimize losses during Covid closures
Created an online social community of almost 3k local followers that consistently brings in appointments and brand awareness

Website

https://cliqueorganicsalons.com

Skills Used

Web Development,Web Development,Social Media Management,Email Marketing

Industry

Beauty

Results by the numbers

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