Hair salon looking to grow in-salon appointments and online sales. Challenges:

1. Needed 30 more appointments/month
2. Needed better email marketing
3. Needed better converting website
4. Needed better social media presence

Results:

1. Consistently bringing in 40+ appointments/clients per month
2. Increased email open rates from 18% average to 35% average
3. Built a new website with ecommerce function - this allows the salon to make money on demand and helped them minimize losses during Covid closures
4. Created an online social community of almost 3k local followers that consistently brings in appointments and brand awareness

Digital marketing specialist:

1. Email marketing: crated a structured email marketing strategy that will not only increase open rates but would convert emails into appointments and sales. We currently send 2-4 email campaigns per month and the feedback from clients in both revenue and support has been overwhelming
2. Social media management: grew followers from 700 to almost 3000 in less than a year; this salon has the best social media marketing in the community, with an engaged follower base that supports the business in both brand awareness and revenue
3. Website - redesigned the business' website to better represent the brand, easily book appointments and added an ecommerce piece to it. As a result our client sees 40+ new clients/month with reduced effort in booking + a higher client value as a result of easy online shopping