3
CPO

The Challenge

Clove and Hallow is a vegan beauty and cosmetics brand based out of Atlanta. They had been facing rising acquisition costs and were also suffering from low retention rates.

Plan of action involved attacking lagging metrics across the funnel from CTRs to LTVs across the customer lifecycle.

  1. In terms of paid acquisition, we were able to lower the brand's CPA from $80 to low $20s.
  2. Conversion rates across landing pages improved from ~1.4% to between ~5-9% across different products.
  3. We were able to improve the LTV/CAC ratio from 1.5x to >2.0x across customer cohorts over time.

The Process

The Solution

Skills Used

Marketing Strategy,Marketing Strategy,Other,Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,CRO,Other

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Holy Butter

They are a new business so there was a lot we had to do from scratch.

0.5

ROAS

Ghostek

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

CapEc

Client needed a go-to-market strategy

Lake Art Glass

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.