3
CPO

The Challenge

Clove and Hallow is a vegan beauty and cosmetics brand based out of Atlanta. They had been facing rising acquisition costs and were also suffering from low retention rates.

Plan of action involved attacking lagging metrics across the funnel from CTRs to LTVs across the customer lifecycle.

  1. In terms of paid acquisition, we were able to lower the brand's CPA from $80 to low $20s.
  2. Conversion rates across landing pages improved from ~1.4% to between ~5-9% across different products.
  3. We were able to improve the LTV/CAC ratio from 1.5x to >2.0x across customer cohorts over time.

The Process

The Solution

Skills Used

Marketing Strategy,Marketing Strategy,Other,Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,CRO,Other

Industry

Beauty

Results by the numbers

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This customer wanted to increase their ads revenue and launch a new product using their current customer data and pixel information.


The main challenge we had with them, was to increase the AOV because the conversion rate was amazing but we weren't profitable with those sales

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EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.


RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.


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English Tea Store

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

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