3
CPO

The Challenge

Clove and Hallow is a vegan beauty and cosmetics brand based out of Atlanta. They had been facing rising acquisition costs and were also suffering from low retention rates.

Plan of action involved attacking lagging metrics across the funnel from CTRs to LTVs across the customer lifecycle.

  1. In terms of paid acquisition, we were able to lower the brand's CPA from $80 to low $20s.
  2. Conversion rates across landing pages improved from ~1.4% to between ~5-9% across different products.
  3. We were able to improve the LTV/CAC ratio from 1.5x to >2.0x across customer cohorts over time.

The Process

The Solution

Skills Used

Marketing Strategy,Marketing Strategy,Other,Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,CRO,Other

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Veronica M Apparel

Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website.  I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.

Water For People

Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).

Edie Productions

EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.

D-ID

A unique startup in a new field.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.