Clove and Hallow is a vegan beauty and cosmetics brand based out of Atlanta. They had been facing rising acquisition costs and were also suffering from low retention rates.
Plan of action involved attacking lagging metrics across the funnel from CTRs to LTVs across the customer lifecycle.
Marketing Strategy,Marketing Strategy,Other,Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,CRO,Other
Beauty
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Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!

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