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Successful roll-out of the Coca-Cola App in 17 markets within the year 2021. Currently counting 6.7M Active Users and an Average Interaction Time of 8min/session.
Created a new engagement strategy that aligns with Coca-Cola brand long-term goals. Based on the Swiss proof of concept, it was rolled out in additional 17 markets within the year 2021. Currently, the mobile application is counting 6.7M Active Users and an Average Interaction Time of 8min/session.
Project Manager for the Coca-Cola App
Successful roll-out of the Coca-Cola App in 17 markets within the year 2021. Currently counting 6.7M Active Users and an Average Interaction Time of 8min/session.
Apple Optimization
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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