
Successful roll-out of the Coca-Cola App in 17 markets within the year 2021. Currently counting 6.7M Active Users and an Average Interaction Time of 8min/session.
Created a new engagement strategy that aligns with Coca-Cola brand long-term goals. Based on the Swiss proof of concept, it was rolled out in additional 17 markets within the year 2021. Currently, the mobile application is counting 6.7M Active Users and an Average Interaction Time of 8min/session.
Project Manager for the Coca-Cola App
Successful roll-out of the Coca-Cola App in 17 markets within the year 2021. Currently counting 6.7M Active Users and an Average Interaction Time of 8min/session.
Apple Optimization
Food & Drink
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.