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Andrea was a major contributor to the launch of new features like ‘bought before’ products importer and 'persistent shopping cart draw' which together increased online sales conversion +20% YoY, new customer acquisition by +10%, and AOV by +2%.
These key features helped restore the 40% sales deficit experienced through the new website's rollout plus attract new customers using their loyalty program by providing a frictionless first shop.
Recognized for her intimate knowledge of the customer experience, Andrea was then selected to be the Product Manager for the next web development iteration, which resulted in a mobile-first redesign that Coles online still uses today. According to Coles' latest public numbers, the website generated $2.8 billion in revenue in 2021.
When Andrea joined Coles online as its Customer Retention & Loyalty Marketing Manager, the shopping website's user experience was unintuitive, time-consuming, and not able to support the volume of peak selling days -- and certainly not support its ambition to grow beyond $200m in yearly revenue.
After successfully implementing an email segmentation program and Recency Frequency and Monetary Value (RFM) framework to engage repeat customers and extend LTV, she was selected to lead the marketing efforts to progressively migrate 400k customers to the new website which was getting ready to launch, as Customer Marketing Strategy Manager for Coles online.
After stepping into this role and devising the program to onboard customers to the new experience, sales were declining significantly through the staggered roll out and customers were abandoning their relationship with Coles online instead of embracing the new user experience. Although change aversion is natural, the significant sales impact signaled that there were larger issues at play.
Andrea was a major contributor to the launch of new features like ‘bought before’ products importer and 'persistent shopping cart draw' which together increased online sales conversion +20% YoY, new customer acquisition by +10%, and AOV by +2%.
These key features helped restore the 40% sales deficit experienced through the new website's rollout plus attract new customers using their loyalty program by providing a frictionless first shop.
Recognized for her intimate knowledge of the customer experience, Andrea was then selected to be the Product Manager for the next web development iteration, which resulted in a mobile-first redesign that Coles online still uses today. According to Coles' latest public numbers, the website generated $2.8 billion in revenue in 2021.
CRO,Web Development,Marketing Strategy
Food & Drink
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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