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Andrea was a major contributor to the launch of new features like ‘bought before’ products importer and 'persistent shopping cart draw' which together increased online sales conversion +20% YoY, new customer acquisition by +10%, and AOV by +2%.
These key features helped restore the 40% sales deficit experienced through the new website's rollout plus attract new customers using their loyalty program by providing a frictionless first shop.
Recognized for her intimate knowledge of the customer experience, Andrea was then selected to be the Product Manager for the next web development iteration, which resulted in a mobile-first redesign that Coles online still uses today. According to Coles' latest public numbers, the website generated $2.8 billion in revenue in 2021.
When Andrea joined Coles online as its Customer Retention & Loyalty Marketing Manager, the shopping website's user experience was unintuitive, time-consuming, and not able to support the volume of peak selling days -- and certainly not support its ambition to grow beyond $200m in yearly revenue.
After successfully implementing an email segmentation program and Recency Frequency and Monetary Value (RFM) framework to engage repeat customers and extend LTV, she was selected to lead the marketing efforts to progressively migrate 400k customers to the new website which was getting ready to launch, as Customer Marketing Strategy Manager for Coles online.
After stepping into this role and devising the program to onboard customers to the new experience, sales were declining significantly through the staggered roll out and customers were abandoning their relationship with Coles online instead of embracing the new user experience. Although change aversion is natural, the significant sales impact signaled that there were larger issues at play.
Andrea was a major contributor to the launch of new features like ‘bought before’ products importer and 'persistent shopping cart draw' which together increased online sales conversion +20% YoY, new customer acquisition by +10%, and AOV by +2%.
These key features helped restore the 40% sales deficit experienced through the new website's rollout plus attract new customers using their loyalty program by providing a frictionless first shop.
Recognized for her intimate knowledge of the customer experience, Andrea was then selected to be the Product Manager for the next web development iteration, which resulted in a mobile-first redesign that Coles online still uses today. According to Coles' latest public numbers, the website generated $2.8 billion in revenue in 2021.
CRO,Web Development,Marketing Strategy
Food & Drink
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BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. OMI Jewelry discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
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Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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