The Challenge

Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.

To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.

The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.

The cost of acquisition through paid channels was higher than desired.

Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions. 

My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.