Improve their CRM activities for existing audience

1. Popular products were often sold out and would take a while to get inventory back in stock.
2. Had no prior data from paid advertising 
3. Educating people about new car parts 

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.

• Sophisticated B2B Buyer Persona
• Long Sales Cycle
• Publicly traded competitors with large budgets