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Grew traffic from 0 to 25,000 sessions / month in less than 2 years.
However we got hit by Google ( EAT ) and dropped the traffic to 3,000 sessions / month.
Recovered from hit witin 3 months and now growing very rapidly ( as of Oct 2020, we are at 6,000 / month.
expert
SEO rankings for highly competitive vertical
Produced truly phenominal and intent based content
Grew traffic from 0 to 25,000 sessions / month in less than 2 years.
However we got hit by Google ( EAT ) and dropped the traffic to 3,000 sessions / month.
Recovered from hit witin 3 months and now growing very rapidly ( as of Oct 2020, we are at 6,000 / month.
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
