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We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
As a B2B proptech brand with multiple products and systems, Console Cloud presented a unique challenge of lead generation to software decision makers for real estate agencies across Australia and New Zealand. These potential customers were a relatively small pool of individuals, so more precise targeting methods were needed.
As the digital acquisition specialist, I needed to create the campaigns, tracking, audiences and creative matching those elements. LinkedIn was a new channel for us, so finding the optimal cost per lead as fast as possible was crucial.
One campaign example included audiences created from our first-party data that we would use to upsell services to with creative that spoke directly to those needs. We tested all of LinkedIn's targeting options to find the best blend for our optimal cost per lead.
We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
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Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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