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We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
As a B2B proptech brand with multiple products and systems, Console Cloud presented a unique challenge of lead generation to software decision makers for real estate agencies across Australia and New Zealand. These potential customers were a relatively small pool of individuals, so more precise targeting methods were needed.
As the digital acquisition specialist, I needed to create the campaigns, tracking, audiences and creative matching those elements. LinkedIn was a new channel for us, so finding the optimal cost per lead as fast as possible was crucial.
One campaign example included audiences created from our first-party data that we would use to upsell services to with creative that spoke directly to those needs. We tested all of LinkedIn's targeting options to find the best blend for our optimal cost per lead.
We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
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The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
Our clients' goal was to sell their Holiday Collection online. During the pandemic, a successful launch was more important than ever to their business.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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