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We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
expert
As a B2B proptech brand with multiple products and systems, Console Cloud presented a unique challenge of lead generation to software decision makers for real estate agencies across Australia and New Zealand. These potential customers were a relatively small pool of individuals, so more precise targeting methods were needed.
As the digital acquisition specialist, I needed to create the campaigns, tracking, audiences and creative matching those elements. LinkedIn was a new channel for us, so finding the optimal cost per lead as fast as possible was crucial.
One campaign example included audiences created from our first-party data that we would use to upsell services to with creative that spoke directly to those needs. We tested all of LinkedIn's targeting options to find the best blend for our optimal cost per lead.
We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
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Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
PACHAMAMA enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
