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We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
As a B2B proptech brand with multiple products and systems, Console Cloud presented a unique challenge of lead generation to software decision makers for real estate agencies across Australia and New Zealand. These potential customers were a relatively small pool of individuals, so more precise targeting methods were needed.
As the digital acquisition specialist, I needed to create the campaigns, tracking, audiences and creative matching those elements. LinkedIn was a new channel for us, so finding the optimal cost per lead as fast as possible was crucial.
One campaign example included audiences created from our first-party data that we would use to upsell services to with creative that spoke directly to those needs. We tested all of LinkedIn's targeting options to find the best blend for our optimal cost per lead.
We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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