We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.

The Challenge

As a B2B proptech brand with multiple products and systems, Console Cloud presented a unique challenge of lead generation to software decision makers for real estate agencies across Australia and New Zealand. These potential customers were a relatively small pool of individuals, so more precise targeting methods were needed.

The Process

As the digital acquisition specialist, I needed to create the campaigns, tracking, audiences and creative matching those elements. LinkedIn was a new channel for us, so finding the optimal cost per lead as fast as possible was crucial.


One campaign example included audiences created from our first-party data that we would use to upsell services to with creative that spoke directly to those needs. We tested all of LinkedIn's targeting options to find the best blend for our optimal cost per lead.

The Solution

We were able to successfully generate leads and upsell additional services at a comparable cost per lead against other channels, thereby enhancing our reach and lead generation at an appropriate cost.

Skills Used

Paid Ads

Industry

Real Estate

Results by the numbers

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