Increased self-service revenue by 38% through email marketing automation without additional ad spend in first four months and 150% YoY after one year.
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Increased self-service revenue by 38% through email marketing automation without additional ad spend in first four months and 150% YoY after one year.
Content Marketing,Copywriting,CMO,Email Marketing,Marketing Strategy,SEO,Social Media Management,Other
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This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
