
Increased self-service revenue by 38% through email marketing automation without additional ad spend in first four months and 150% YoY after one year.
Increased self-service revenue by 38% through email marketing automation without additional ad spend in first four months and 150% YoY after one year.
Content Marketing,Copywriting,CMO,Email Marketing,Marketing Strategy,SEO,Social Media Management,Other
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Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.