Increased self-service revenue by 38% through email marketing automation without additional ad spend in first four months and 150% YoY after one year.
Increased self-service revenue by 38% through email marketing automation without additional ad spend in first four months and 150% YoY after one year.
Content Marketing,Copywriting,CMO,Email Marketing,Marketing Strategy,SEO,Social Media Management,Other
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Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.