• Overall traffic grew to 1K monthly users in year 1
  • Organic traffic grew to 650 users in year 1
  • Monthly ecommerce revenue averaged $2500 in year 1, peaking at $3,750 at the end of the initial 6 month SEO campaign
  • 95% of year 1 revenue was generated from organic search traffic

The Challenge

Core Extractions received their license to sell CBD in December 2018. Their primary goal to drive sales was via an ecommerce website and organic search traffic. At that time, there were already dozens of well established CBD brands that dominated search engine rankings, and keyword research was difficult to perform as Google was not providing any data on cannabis search volume at the time. Starting with a brand new domain name with 0 domain authority, it would be a challenge to outrank these well established brands.

The Process

My role was to build the website and drive sales via organic traffic. I was to design a custom Wordpress template that aligned with the company's brand and implement the payment gateway and checkout process.


In addition to web design and development, I was also responsible for driving the organic traffic needed to hit sales targets. To do this I conducted detailed keyword research for the product line, developed a keyword strategy and wrote content for all website pages around this strategy.

  • Utilized Google's suggested search box and related searches to make up for lack of CBD keyword volume
  • Targeted more specific long tail keywords in the keyword strategy to more easily outrank well established brands (i.e. instead of targeting 'cbd capsules', target '50mg cbd capsules'.


After launch, I would then perform a 6 month SEO campaign to improve domain authority, grow organic traffic, and drive online sales. This SEO campaign included:

  • Citation backlinks: List client brand on top directory sites that link back to website.
  • Guest-post backlinks: Perform guest-post outreach to CBD and alternative medicine blogs to build links back to website.
  • Content marketing: Research informational keywords and write blog articles around these topics, which were posted on ecommerce website's blog section. These articles also linked internally to the product pages to improve the page authority of the product pages.

The Solution

  • Overall traffic grew to 1K monthly users in year 1
  • Organic traffic grew to 650 users in year 1
  • Monthly ecommerce revenue averaged $2500 in year 1, peaking at $3,750 at the end of the initial 6 month SEO campaign
  • 95% of year 1 revenue was generated from organic search traffic
Skills Used

SEO,Content Marketing,Web Development,Web Development,Branding,Web Development

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.75

ROAS

Cookies by Design

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.


We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.


+20%

ROAS

GoSwitch

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.


The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.


Supplement Review Digest

Worked with the client as a contributing writer to produce articles and blog content.


Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/


This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.

GoGlobal

Maintain and build brand awareness and trust in the company.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.