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Core Extractions received their license to sell CBD in December 2018. Their primary goal to drive sales was via an ecommerce website and organic search traffic. At that time, there were already dozens of well established CBD brands that dominated search engine rankings, and keyword research was difficult to perform as Google was not providing any data on cannabis search volume at the time. Starting with a brand new domain name with 0 domain authority, it would be a challenge to outrank these well established brands.
My role was to build the website and drive sales via organic traffic. I was to design a custom Wordpress template that aligned with the company's brand and implement the payment gateway and checkout process.
In addition to web design and development, I was also responsible for driving the organic traffic needed to hit sales targets. To do this I conducted detailed keyword research for the product line, developed a keyword strategy and wrote content for all website pages around this strategy.
After launch, I would then perform a 6 month SEO campaign to improve domain authority, grow organic traffic, and drive online sales. This SEO campaign included:
SEO,Content Marketing,Web Development,Web Development,Branding,Web Development
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The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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