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Core Extractions received their license to sell CBD in December 2018. Their primary goal to drive sales was via an ecommerce website and organic search traffic. At that time, there were already dozens of well established CBD brands that dominated search engine rankings, and keyword research was difficult to perform as Google was not providing any data on cannabis search volume at the time. Starting with a brand new domain name with 0 domain authority, it would be a challenge to outrank these well established brands.
My role was to build the website and drive sales via organic traffic. I was to design a custom Wordpress template that aligned with the company's brand and implement the payment gateway and checkout process.
In addition to web design and development, I was also responsible for driving the organic traffic needed to hit sales targets. To do this I conducted detailed keyword research for the product line, developed a keyword strategy and wrote content for all website pages around this strategy.
After launch, I would then perform a 6 month SEO campaign to improve domain authority, grow organic traffic, and drive online sales. This SEO campaign included:
SEO,Content Marketing,Web Development,Web Development,Branding,Web Development
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Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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