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Core Extractions received their license to sell CBD in December 2018. Their primary goal to drive sales was via an ecommerce website and organic search traffic. At that time, there were already dozens of well established CBD brands that dominated search engine rankings, and keyword research was difficult to perform as Google was not providing any data on cannabis search volume at the time. Starting with a brand new domain name with 0 domain authority, it would be a challenge to outrank these well established brands.
My role was to build the website and drive sales via organic traffic. I was to design a custom Wordpress template that aligned with the company's brand and implement the payment gateway and checkout process.
In addition to web design and development, I was also responsible for driving the organic traffic needed to hit sales targets. To do this I conducted detailed keyword research for the product line, developed a keyword strategy and wrote content for all website pages around this strategy.
After launch, I would then perform a 6 month SEO campaign to improve domain authority, grow organic traffic, and drive online sales. This SEO campaign included:
SEO,Content Marketing,Web Development,Web Development,Branding,Web Development
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Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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