Starting with a very small audience and no email marketing history, Cotidié had a slow but steady start that with time became a powerful marketing force for the brand. Within a year's time email marketing revenue grew 493% and their email list had grown into a very strong and engaged audience of brand advoates.

The Challenge

Cotidié is a women's clothing start-up brand that specializes in business casual apparel. Launched shortly before the pandemic, Cotidie had to quickly pivot and lean all in to e-commerce, while also adapting its messaging to effectively promote business casual clothing in a work-from-home environment. Having already worked with Cotidie to design and copywrite some of their ads, I understood the assignment when I was tasked with setting up their email marketing program.

The Process

Starting from scratch, I set Cotidie up on Klaviyo, designing email templates, creating signup form pop-ups, developing key automations, and a campaign strategy and optimization plan.


Design was going to be key to Cotidie's email success, as I knew it generally is for apparel brands, so I made sure to design emails and speak with a voice that matched its other brand communications and that its audience resonated with.

The Solution

Starting with a very small audience and no email marketing history, Cotidié had a slow but steady start that with time became a powerful marketing force for the brand. Within a year's time email marketing revenue grew 493% and their email list had grown into a very strong and engaged audience of brand advoates.

Skills Used

Email Marketing,Branding

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

become

Bring down the price for a quality lead

HockeySupremacy

Limited ressources

0.52

CPR

Hausverstand

High volume long tail keyword project with very unstructured website structure and difficulties in crawling, getting the pages ranked and winning customers for their local business directory.

Every Man Jack

Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.