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Starting with a very small audience and no email marketing history, Cotidié had a slow but steady start that with time became a powerful marketing force for the brand. Within a year's time email marketing revenue grew 493% and their email list had grown into a very strong and engaged audience of brand advoates.
Cotidié is a women's clothing start-up brand that specializes in business casual apparel. Launched shortly before the pandemic, Cotidie had to quickly pivot and lean all in to e-commerce, while also adapting its messaging to effectively promote business casual clothing in a work-from-home environment. Having already worked with Cotidie to design and copywrite some of their ads, I understood the assignment when I was tasked with setting up their email marketing program.
Starting from scratch, I set Cotidie up on Klaviyo, designing email templates, creating signup form pop-ups, developing key automations, and a campaign strategy and optimization plan.
Design was going to be key to Cotidie's email success, as I knew it generally is for apparel brands, so I made sure to design emails and speak with a voice that matched its other brand communications and that its audience resonated with.
Starting with a very small audience and no email marketing history, Cotidié had a slow but steady start that with time became a powerful marketing force for the brand. Within a year's time email marketing revenue grew 493% and their email list had grown into a very strong and engaged audience of brand advoates.
Email Marketing,Branding
Style & Fashion
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Wildflower Cases is a woman-owned and operated iPhone accessory company in Los Angeles California. Each exclusively and limited edition fashion iPhone accessory is designed by founder Michelle Carlson and her two daughters, Devon and Sydney Carlson.
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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