Cotidié is a women's clothing start-up brand that specializes in business casual apparel. Launched shortly before the pandemic, Cotidie had to quickly pivot and lean all in to e-commerce, while also adapting its messaging to effectively promote business casual clothing in a work-from-home environment. Having already worked with Cotidie to design and copywrite some of their ads, I understood the assignment when I was tasked with setting up their email marketing program.

Starting from scratch, I set Cotidie up on Klaviyo, designing email templates, creating signup form pop-ups, developing key automations, and a campaign strategy and optimization plan.

Design was going to be key to Cotidie's email success, as I knew it generally is for apparel brands, so I made sure to design emails and speak with a voice that matched its other brand communications and that its audience resonated with.