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Starting with a very small audience and no email marketing history, Cotidié had a slow but steady start that with time became a powerful marketing force for the brand. Within a year's time email marketing revenue grew 493% and their email list had grown into a very strong and engaged audience of brand advoates.
Cotidié is a women's clothing start-up brand that specializes in business casual apparel. Launched shortly before the pandemic, Cotidie had to quickly pivot and lean all in to e-commerce, while also adapting its messaging to effectively promote business casual clothing in a work-from-home environment. Having already worked with Cotidie to design and copywrite some of their ads, I understood the assignment when I was tasked with setting up their email marketing program.
Starting from scratch, I set Cotidie up on Klaviyo, designing email templates, creating signup form pop-ups, developing key automations, and a campaign strategy and optimization plan.
Design was going to be key to Cotidie's email success, as I knew it generally is for apparel brands, so I made sure to design emails and speak with a voice that matched its other brand communications and that its audience resonated with.
Starting with a very small audience and no email marketing history, Cotidié had a slow but steady start that with time became a powerful marketing force for the brand. Within a year's time email marketing revenue grew 493% and their email list had grown into a very strong and engaged audience of brand advoates.
Email Marketing,Branding
Style & Fashion
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We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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