1
ROAS

The Challenge

I started this brand from scratch - I am the Co-Founder & CMO. Built up it's social following and 98% of revenue comes from the acquisition campaigns I run on Facebook/Instagram, Google and Pinterest.

The Process

I am the Co-Founder & CMO. I manage the campaign structure of all digital channels, optimize creative and increase Conversion Rate, Average Order Value and Lifetime Value.

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Pets

Results by the numbers

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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.

The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.

One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.

The client also didn't have a cohesive affiliate or promotions strategy.


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increase awareness and inbound tourism from the US and Europe to Panama

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