
CV Studio has successfully launched with a new minimalist brand, and within the first week after the launch booked several clients.
CV Studio is a draftsman studio focusing on environmentally conscious land stewardship. The owners came to Offset Marketing when they opened their business for a full brand identity. They wanted to represent their cutting-edge approach while also conveying that their work focuses on being environmentally conscious.
As the main strategist and designer, I started with an in-depth strategy meeting to get to know exactly what CV Studio offers. After exploring the marketing and conducting competitive research I developed four initial concepts and discussed the likes and dislikes with the CV Studio team. From those concepts, they chose one they wanted to move forward with and we created some design magic. Finally, we landed a bold, minimalist logo that represented CV Studio’s draftsman expertise and environmental mission.
CV Studio has successfully launched with a new minimalist brand, and within the first week after the launch booked several clients.
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Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.