The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.

The Challenge

Cyberium is a global company that focuses on providing cyber security solutions both for industrial networks and government networks that face extremely professional and resourceful attacks. It specialises on providing hardware and software solutions, as well as consulting. Being a new player with a highly specialised offering, the company lacks awareness and needs to educate its target audiences about its unique solution.

The Process

Starting the process with a deep dive workshop, we worked with Cyberium to really understand their business and their target audiences to identify the right channel mix and develop a succinct and compelling messaging framework. Based on this, we developed a comprehensive marketing strategy to position the brand, develop their website and identify relevant tactics to attract customers.

The Solution

The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.

Skills Used

Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Medik8

Never done paid media and was only in UK, want to launch in US

0.41

ROAS

Lilyana Naturals

Lilyana Naturals is a massive brand on Amazon.


After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.


I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

0.7

ROAS

Peter Pauper Press

Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.

Chef Jordan Andino

Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him. 

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.