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The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
Cyberium is a global company that focuses on providing cyber security solutions both for industrial networks and government networks that face extremely professional and resourceful attacks. It specialises on providing hardware and software solutions, as well as consulting. Being a new player with a highly specialised offering, the company lacks awareness and needs to educate its target audiences about its unique solution.
Starting the process with a deep dive workshop, we worked with Cyberium to really understand their business and their target audiences to identify the right channel mix and develop a succinct and compelling messaging framework. Based on this, we developed a comprehensive marketing strategy to position the brand, develop their website and identify relevant tactics to attract customers.
The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
Marketing Strategy
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Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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