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The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
Cyberium is a global company that focuses on providing cyber security solutions both for industrial networks and government networks that face extremely professional and resourceful attacks. It specialises on providing hardware and software solutions, as well as consulting. Being a new player with a highly specialised offering, the company lacks awareness and needs to educate its target audiences about its unique solution.
Starting the process with a deep dive workshop, we worked with Cyberium to really understand their business and their target audiences to identify the right channel mix and develop a succinct and compelling messaging framework. Based on this, we developed a comprehensive marketing strategy to position the brand, develop their website and identify relevant tactics to attract customers.
The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
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