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The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
Cyberium is a global company that focuses on providing cyber security solutions both for industrial networks and government networks that face extremely professional and resourceful attacks. It specialises on providing hardware and software solutions, as well as consulting. Being a new player with a highly specialised offering, the company lacks awareness and needs to educate its target audiences about its unique solution.
Starting the process with a deep dive workshop, we worked with Cyberium to really understand their business and their target audiences to identify the right channel mix and develop a succinct and compelling messaging framework. Based on this, we developed a comprehensive marketing strategy to position the brand, develop their website and identify relevant tactics to attract customers.
The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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