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The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
Cyberium is a global company that focuses on providing cyber security solutions both for industrial networks and government networks that face extremely professional and resourceful attacks. It specialises on providing hardware and software solutions, as well as consulting. Being a new player with a highly specialised offering, the company lacks awareness and needs to educate its target audiences about its unique solution.
Starting the process with a deep dive workshop, we worked with Cyberium to really understand their business and their target audiences to identify the right channel mix and develop a succinct and compelling messaging framework. Based on this, we developed a comprehensive marketing strategy to position the brand, develop their website and identify relevant tactics to attract customers.
The marketing strategy was delivered through another workshop. We provided 2 viable roadmaps for the company to consider, depending on their budgets and resources. These include channels and tactics such as LinkedIn & Twitter Management with Ads, Paid Search, Retargeting, Email Marketing virtual events and initiatives to develop their thought leadership and establish the company in this space.
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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