Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned. 

• Enhance lead conversion on website
• Maintain low cost per lead
• Acquire new customers
• Increase visibility to new customers via online search
• Target specific prospects in demographic in specific markets
• Maximize marketing return on investment 

The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.

They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.