Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Deel experienced a 130% increase in account signups and a 102% increase in Demo Calls month-over-month.
Deel is a San Francisco-based financial tech startup that gives companies big and small the tools they need to build international teams, while staying compliant with labor laws and minimizing risks.
The first challenge was tracking MQL & SQLs for Deel's organization. Deel has multiple ways a lead could inquire about their services.
An additional challenge is that Deel is global. They can serve anyone in the world.
We had to identify and distribute our media spend to countries that generated the most growth. Managing campaigns across dozens of different countries added to the complexity of this ad program.
Finally, Deel wanted to grow quickly.
They needed to lean heavily on paid advertising as an avenue for growth. Their ambitious growth goals meant that digital advertising needed to be scaled quickly, while maintaining their Target Customer Acquisition Cost.
I started off doing an audit of the website, providing the Deel team with tweaks to improve the conversion rate of leads that come to the site.
I also provided custom creative briefs per platform to make sure that we leveraged creative assets fit for the advertising platform.
I identified the top countries to target based on revenue potential and began our advertising programs there. Starting with a select few nations, and then increasing in scope every month.
I leveraged search-based platforms to place text ads in front of anyone looking for ways to pay their international contractors or employees.
Given the fact that these keywords are in the financial niche, they are highly expensive and competitive. This meant that we had to dial in our ad copy and landing page design to keep CPCs down and improve Conversion Rates.
I rolled out Google Tag Manager across Deel's website & app to full track the user journey towards becoming a customer. This provided Deel's organization with useful customer data that helped our ad program, as well as the conversion rate optimization of the entire website.
I was able to provide Deel's creative team with different creative briefs to provide guidance for new creatives.
On the social ad side, we segmented our strategy based on prospecting and retargeting.
We rolled out a number of different prospecting campaigns by geo, identifying the countries with the most effective leads.
We leveraged a number of different look-a-like audiences in order to find the best targeting avenues for our ads.
By basing our look-a-like audiences on existing high-quality customer data, we were able to effectively find top-of-funnel users who were highly qualified to become customers.
Additionally, we focused on retargeting. Many people required multiple touchpoints in our marketing funnel before finally converting.
By effectively leveraging different types of retargeting ads, we were able to “nudge” users towards converting. This turned out to be highly effective and led to efficient customer acquisition costs.
Deel experienced a 130% increase in account signups and a 102% increase in Demo Calls month-over-month.
Paid Ads,Paid Ads,Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.
CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
