The Challenge

The Process

The Solution

Skills Used

Industry

Travel & Leisure

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My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

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The company launched a new product and wanted to have marketing help because they had never ran paid ads before.

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Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.


The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

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