This was a Colombian company that wanted to break into the US business with their unique product line. They had no audience and no previous sales in the market.

With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.

This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.

The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.