Monq was looking to scale spend on FB and IG which was their primary customer acquisition channel.
We restructured Monq's ad account and made a testing framework for the brand to sequentially test audiences, creatives, and bid types.
I was the primary lead driving strategy and testing - including building new messaging angles, visual treatments for creative testing, creating a testing structure to follow, and education on best practices for account testing and structure.
We focused on weekly optimizations and sequential testing to drive growth in the account.
Increased spend on FB/ IG by ~2X while maintaining ROAS goal
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Beauty
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,