Increased spend on FB/ IG by ~2X while maintaining ROAS goal

0.15
ROAS

The Challenge

Monq was looking to scale spend on FB and IG which was their primary customer acquisition channel.

The Process

We restructured Monq's ad account and made a testing framework for the brand to sequentially test audiences, creatives, and bid types.


I was the primary lead driving strategy and testing - including building new messaging angles, visual treatments for creative testing, creating a testing structure to follow, and education on best practices for account testing and structure.


We focused on weekly optimizations and sequential testing to drive growth in the account.

The Solution

Increased spend on FB/ IG by ~2X while maintaining ROAS goal

Skills Used

Paid Ads,Paid Ads

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Steiger Spirits

Maximizing the holiday season for a local spirit brand

5

ROAS

SonoHealth

When I started with the client, they were brand new in a very competitive market.

US

The Good Ritual

The Good Ritual was looking to increase LTV and AOV by adding subscription options.

0.65

CPL

Grosso

Social media Management

Social media Content

Keep existing customers and increase engagement.

Acquire new customers via social media posts, stories, and followings.

Target automotive enthusiasts who like similar pages.

SEO

Improve on page SEO, image Alt tags and meta tags.

Acquire backlinks and manage blog using keywords.

Remove duplicated content if there is any

Influencer reach out.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.