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Monq was looking to scale spend on FB and IG which was their primary customer acquisition channel.
We restructured Monq's ad account and made a testing framework for the brand to sequentially test audiences, creatives, and bid types.
I was the primary lead driving strategy and testing - including building new messaging angles, visual treatments for creative testing, creating a testing structure to follow, and education on best practices for account testing and structure.
We focused on weekly optimizations and sequential testing to drive growth in the account.
Increased spend on FB/ IG by ~2X while maintaining ROAS goal
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The company had attempted paid ads internally but saw very little success with it.
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