Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.



4
ROAS

The Challenge

Discounter’s Pool and Spa was looking to take their brand online beyond their local markets to develop a province wide presence. As a traditional brick and mortar business they had some online sales however most business was generated locally. Their goal was to dramatically grow not only their sales but also their customer base. 



The Process

I built a strategy to build their online presence with pool and spa owners around a full marketing funnel using Google, Facebook/Instagram and YouTube. 

 

Brand Awareness was driven through targeting pool owners on Google, Facebook and YouTube to showcase their “Best Price, Great Advice” brand promise using Search, Video, Carousel and Local Ads.

 

Google Search and Performance Max (shopping) campaigns were designed to capture in- market consumes and drive immediate sales


Consumers were retargeted on Google and Facebook to ensure no sale was lost and the brand remained top of mind throughout the season.



The Solution

Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Fiat

This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

0.9

CPL

Compton Builders

Redevelopment of website and tracking implementation to prepare for digital advertising.

Mulias Swim

A fashion film and stills showing the heart of the amazing Mulias Swim brand. Inspired by the essence and main inspiration of the Mulias brand. Mulias – meaning noble and majestic. Empowering women of all ethnicities and body types.

StubHub

This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.