Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.



4
ROAS

John M.

Mayple Vetted

expert

The Challenge

Discounter’s Pool and Spa was looking to take their brand online beyond their local markets to develop a province wide presence. As a traditional brick and mortar business they had some online sales however most business was generated locally. Their goal was to dramatically grow not only their sales but also their customer base. 



The Process

I built a strategy to build their online presence with pool and spa owners around a full marketing funnel using Google, Facebook/Instagram and YouTube. 

 

Brand Awareness was driven through targeting pool owners on Google, Facebook and YouTube to showcase their “Best Price, Great Advice” brand promise using Search, Video, Carousel and Local Ads.

 

Google Search and Performance Max (shopping) campaigns were designed to capture in- market consumes and drive immediate sales


Consumers were retargeted on Google and Facebook to ensure no sale was lost and the brand remained top of mind throughout the season.



The Solution

Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Home & Garden

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