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Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.
Discounter’s Pool and Spa was looking to take their brand online beyond their local markets to develop a province wide presence. As a traditional brick and mortar business they had some online sales however most business was generated locally. Their goal was to dramatically grow not only their sales but also their customer base.
I built a strategy to build their online presence with pool and spa owners around a full marketing funnel using Google, Facebook/Instagram and YouTube.
Brand Awareness was driven through targeting pool owners on Google, Facebook and YouTube to showcase their “Best Price, Great Advice” brand promise using Search, Video, Carousel and Local Ads.
Google Search and Performance Max (shopping) campaigns were designed to capture in- market consumes and drive immediate sales
Consumers were retargeted on Google and Facebook to ensure no sale was lost and the brand remained top of mind throughout the season.
Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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