
Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.
Discounter’s Pool and Spa was looking to take their brand online beyond their local markets to develop a province wide presence. As a traditional brick and mortar business they had some online sales however most business was generated locally. Their goal was to dramatically grow not only their sales but also their customer base.
I built a strategy to build their online presence with pool and spa owners around a full marketing funnel using Google, Facebook/Instagram and YouTube.
Brand Awareness was driven through targeting pool owners on Google, Facebook and YouTube to showcase their “Best Price, Great Advice” brand promise using Search, Video, Carousel and Local Ads.
Google Search and Performance Max (shopping) campaigns were designed to capture in- market consumes and drive immediate sales
Consumers were retargeted on Google and Facebook to ensure no sale was lost and the brand remained top of mind throughout the season.
Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.