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Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.
Discounter’s Pool and Spa was looking to take their brand online beyond their local markets to develop a province wide presence. As a traditional brick and mortar business they had some online sales however most business was generated locally. Their goal was to dramatically grow not only their sales but also their customer base.
I built a strategy to build their online presence with pool and spa owners around a full marketing funnel using Google, Facebook/Instagram and YouTube.
Brand Awareness was driven through targeting pool owners on Google, Facebook and YouTube to showcase their “Best Price, Great Advice” brand promise using Search, Video, Carousel and Local Ads.
Google Search and Performance Max (shopping) campaigns were designed to capture in- market consumes and drive immediate sales
Consumers were retargeted on Google and Facebook to ensure no sale was lost and the brand remained top of mind throughout the season.
Using this strategy we were able to increase online sales by more than 300% while doubling their customer base. We maintained a minimum ROAS (return on ad spend) of 5x while topping out at 20x on our key Google campaigns.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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