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Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
The goal was to position Discounter's Pool and Spa Warehouse as the leading pool warehouse in Ontario. My role as the digital marketing manager was to develop and execute strategies that would highlight the brands knowledge and expertise in all aspects online.
In 2019 a strategy was formed that outlined how to increase traffic to the website, how to have a strong presence online, and how to increase site ranking on Google.
My role as the digital marketing manager had me creating the strategies, setting up the campaigns, optimizations, SEO development, copywriting and social media management.
Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
SEO,Paid Ads,Social Media Management,Paid Ads,Copywriting,Marketing Strategy,Email Marketing
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
They wanted to retain more customers and acquire new ones through social media
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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