Discounter's Pool and Spa Warehouse Case Study

The Challenge

The goal was to position Discounter's Pool and Spa Warehouse as the leading pool warehouse in Ontario. My role as the digital marketing manager was to develop and execute strategies that would highlight the brands knowledge and expertise in all aspects online.

The Process

In 2019 a strategy was formed that outlined how to increase traffic to the website, how to have a strong presence online, and how to increase site ranking on Google.

My role as the digital marketing manager had me creating the strategies, setting up the campaigns, optimizations, SEO development, copywriting and social media management.

The Solution

Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020

Increase in sales: 200% increase in online orders since 2019

Increase in social media followers and engagement by 310%

Increase in revenue by 65% since 2019

Website

http://www.discounterspoolandspa.com

Skills Used

SEO,Paid Ads,Social Media Management,Paid Ads,Copywriting,Marketing Strategy,Email Marketing

Industry

Home & Garden

Results by the numbers

Get Started

More Case Study

0.18 ROAS

Castro

Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.

Read Case Study

Melbourne Bushfood

Melbourne Bushfood came to me with minimal focus on email marketing.

They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.

Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.

Read Case Study

2 ROAS

Mega Viral Store

Create the ecommerce brand from zero

Read Case Study

0.5 ROAS

Miami Beach Bum

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Read Case Study