Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020


Increase in sales: 200% increase in online orders since 2019


Increase in social media followers and engagement by 310%


Increase in revenue by 65% since 2019

0.66
ROAS

The Challenge

The goal was to position Discounter's Pool and Spa Warehouse as the leading pool warehouse in Ontario. My role as the digital marketing manager was to develop and execute strategies that would highlight the brands knowledge and expertise in all aspects online.

The Process

In 2019 a strategy was formed that outlined how to increase traffic to the website, how to have a strong presence online, and how to increase site ranking on Google.


My role as the digital marketing manager had me creating the strategies, setting up the campaigns, optimizations, SEO development, copywriting and social media management.

The Solution

Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020


Increase in sales: 200% increase in online orders since 2019


Increase in social media followers and engagement by 310%


Increase in revenue by 65% since 2019

Skills Used

SEO,Paid Ads,Social Media Management,Paid Ads,Copywriting,Marketing Strategy,Email Marketing

Industry

Home & Garden

Results by the numbers

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