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Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
The goal was to position Discounter's Pool and Spa Warehouse as the leading pool warehouse in Ontario. My role as the digital marketing manager was to develop and execute strategies that would highlight the brands knowledge and expertise in all aspects online.
In 2019 a strategy was formed that outlined how to increase traffic to the website, how to have a strong presence online, and how to increase site ranking on Google.
My role as the digital marketing manager had me creating the strategies, setting up the campaigns, optimizations, SEO development, copywriting and social media management.
Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
SEO,Paid Ads,Social Media Management,Paid Ads,Copywriting,Marketing Strategy,Email Marketing
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Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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