
Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
The goal was to position Discounter's Pool and Spa Warehouse as the leading pool warehouse in Ontario. My role as the digital marketing manager was to develop and execute strategies that would highlight the brands knowledge and expertise in all aspects online.
In 2019 a strategy was formed that outlined how to increase traffic to the website, how to have a strong presence online, and how to increase site ranking on Google.
My role as the digital marketing manager had me creating the strategies, setting up the campaigns, optimizations, SEO development, copywriting and social media management.
Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
SEO,Paid Ads,Social Media Management,Paid Ads,Copywriting,Marketing Strategy,Email Marketing
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The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!

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