Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
expert
The goal was to position Discounter's Pool and Spa Warehouse as the leading pool warehouse in Ontario. My role as the digital marketing manager was to develop and execute strategies that would highlight the brands knowledge and expertise in all aspects online.
In 2019 a strategy was formed that outlined how to increase traffic to the website, how to have a strong presence online, and how to increase site ranking on Google.
My role as the digital marketing manager had me creating the strategies, setting up the campaigns, optimizations, SEO development, copywriting and social media management.
Increase traffic to the website: 50,000 monthly sessions in 2019 to over 250,000 sessions each month in 2020
Increase in sales: 200% increase in online orders since 2019
Increase in social media followers and engagement by 310%
Increase in revenue by 65% since 2019
SEO,Paid Ads,Social Media Management,Paid Ads,Copywriting,Marketing Strategy,Email Marketing
Home & Garden
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.