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Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.
Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.
I actually managed their entire portfolio. This included their theme park, their resort and their cabins. The challenge with this client was their website not being totally user friendly and having a hard time with tracking.
I worked closely with our insights team to make sure tracking was implemented and we had visibility at all times. Being such a high profile client with large spend, they were very particular about their results and were very hands on. I made sure that all of their portfolio was visible and constantly being optimized for results
Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.
Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.
Paid Ads,Paid Ads,SEO,Marketing Strategy
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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