
Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.
Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.
I actually managed their entire portfolio. This included their theme park, their resort and their cabins. The challenge with this client was their website not being totally user friendly and having a hard time with tracking.
I worked closely with our insights team to make sure tracking was implemented and we had visibility at all times. Being such a high profile client with large spend, they were very particular about their results and were very hands on. I made sure that all of their portfolio was visible and constantly being optimized for results
Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.
Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.
Paid Ads,Paid Ads,SEO,Marketing Strategy
Travel & Leisure
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Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.