Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.

Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.

0.5
ROAS

The Challenge

I actually managed their entire portfolio. This included their theme park, their resort and their cabins. The challenge with this client was their website not being totally user friendly and having a hard time with tracking.

The Process

I worked closely with our insights team to make sure tracking was implemented and we had visibility at all times. Being such a high profile client with large spend, they were very particular about their results and were very hands on. I made sure that all of their portfolio was visible and constantly being optimized for results

The Solution

Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.

Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.

Skills Used

Paid Ads,Paid Ads,SEO,Marketing Strategy

Industry

Travel & Leisure

Results by the numbers

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More Case Study

0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

2,134%

Improved online revenue

On One Studios

The Challenge of of Startup Growth

What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

0.5

CPI

Flipp

Turn a grocery shopping and coupon app into a household name in the United States.

0.3

CPO

Rogers

The goal of this project was to generate as many new Telco customers across several lines of business.

Waterloogreenway

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