
Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.
Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.
I actually managed their entire portfolio. This included their theme park, their resort and their cabins. The challenge with this client was their website not being totally user friendly and having a hard time with tracking.
I worked closely with our insights team to make sure tracking was implemented and we had visibility at all times. Being such a high profile client with large spend, they were very particular about their results and were very hands on. I made sure that all of their portfolio was visible and constantly being optimized for results
Reduce average cost-per-click by 29% in order to increase the client's revenue by 81% within 3 months.
Was awarded a "Silver Adrian Award" from HSMAI 2 years in a row (2018 & 2019) for paid search campaign results.
Paid Ads,Paid Ads,SEO,Marketing Strategy
Travel & Leisure
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.