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A single, video ad exposure of a persuasive ad was verified to be enough to drive a statistically measurable impact in sales. I was awarded an "Innovation Award" by Frito-Lay for this work which was then incorporated into PepsiCo media planning models
PepsiCo's Frito Lay division was seeking to better understand the importance of Reach vs. Frequency in driving consumer purchase behavior so as to adjust and optimize media plans.
PepsiCo was my client at the firm Knowledge Networks (KN). KN had a unique set of assets that were at my disposal to help answer these key media planning questions including: (a) database of active frequent shopper data collected via loyalty cards with associated consumer emails and (b) a national panel of consumers who were web-enabled with Microsoft Web TV systems. I designed a system whereby we created and delivered a single, "incidental exposure" to Dorito's advertising and then measured the resulting sales impact among a matched sample of test/control buying groups. Key was that the ad which was used was known to be persuasive based on prior testing.
A single, video ad exposure of a persuasive ad was verified to be enough to drive a statistically measurable impact in sales. I was awarded an "Innovation Award" by Frito-Lay for this work which was then incorporated into PepsiCo media planning models
Branding,Marketing Strategy,Branding,CRO
Food & Drink
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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