0.85
CPO

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Social Media Management

Industry

Travel & Leisure

Results by the numbers

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More Case Study

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New brand coming into disrupt the space. We had to build everything from the ground up.

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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.

0.35

CPL

Naya College

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  • Dynamic content (according to market's request)
  • Targeted audience which isn't aware of the value of these courses

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

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Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

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