The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/

The Challenge

iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.

The Process

I data scraped over 100,000 keywords using Google Trends. Then I used Time Series modelling techniques to fit COVID and Non COVID models to forecast both scenarios per industry. The outcomes were communicated using data visualisation.

The Solution

The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/

Skills Used

Other

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.75

CPR

paus

We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

0.4

CPO

CQURE Academy

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.


The challenge I had was the speed of the growth for the new season with the existing courses (products).

1.22

ROAS

Peek Kids

Launch a new Peek Kids, ecommerce web sites. Find and grow customers

Sift Dessert Bar

Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.