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The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/
iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.
I data scraped over 100,000 keywords using Google Trends. Then I used Time Series modelling techniques to fit COVID and Non COVID models to forecast both scenarios per industry. The outcomes were communicated using data visualisation.
The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/
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ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
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