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With the help of the scaling campaign we were able to generate over $10k in sales for the first month, and are continually hitting $20k & $30k months with the help of the scaling campaigns. Since they were not running ads before we started, we essentially increase their ROAS from 0 to 6x.
Dr.Thrower's is a skin care brand that specifically helps people of color regain clear skin through their product line. Their main problem was not being able to run ads at all because of policy violations. If they got through those policy violations, the ads would not scale.
After a thorough audit as well as an account clean up, we've managed to clear up majority of the account violations with the help of a Facebook rep. After that was completed we started to run the ads.
Our main strategy was using results as the biggest selling point, but without breaking the before and after policy guideline. So here we implemented a mixture of happy customers who shot user generated content for us, mixed in with offers to the product to create a hybrid creative. After that was developed we setup the creatives, first person copy, and audiences for testing. We found great success with this new style of copy/creative and decided to initiate a scaling campaign.
With the help of the scaling campaign we were able to generate over $10k in sales for the first month, and are continually hitting $20k & $30k months with the help of the scaling campaigns. Since they were not running ads before we started, we essentially increase their ROAS from 0 to 6x.
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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