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With the help of the scaling campaign we were able to generate over $10k in sales for the first month, and are continually hitting $20k & $30k months with the help of the scaling campaigns. Since they were not running ads before we started, we essentially increase their ROAS from 0 to 6x.
Dr.Thrower's is a skin care brand that specifically helps people of color regain clear skin through their product line. Their main problem was not being able to run ads at all because of policy violations. If they got through those policy violations, the ads would not scale.
After a thorough audit as well as an account clean up, we've managed to clear up majority of the account violations with the help of a Facebook rep. After that was completed we started to run the ads.
Our main strategy was using results as the biggest selling point, but without breaking the before and after policy guideline. So here we implemented a mixture of happy customers who shot user generated content for us, mixed in with offers to the product to create a hybrid creative. After that was developed we setup the creatives, first person copy, and audiences for testing. We found great success with this new style of copy/creative and decided to initiate a scaling campaign.
With the help of the scaling campaign we were able to generate over $10k in sales for the first month, and are continually hitting $20k & $30k months with the help of the scaling campaigns. Since they were not running ads before we started, we essentially increase their ROAS from 0 to 6x.
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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