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With the help of the scaling campaign we were able to generate over $10k in sales for the first month, and are continually hitting $20k & $30k months with the help of the scaling campaigns. Since they were not running ads before we started, we essentially increase their ROAS from 0 to 6x.
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Dr.Thrower's is a skin care brand that specifically helps people of color regain clear skin through their product line. Their main problem was not being able to run ads at all because of policy violations. If they got through those policy violations, the ads would not scale.
After a thorough audit as well as an account clean up, we've managed to clear up majority of the account violations with the help of a Facebook rep. After that was completed we started to run the ads.
Our main strategy was using results as the biggest selling point, but without breaking the before and after policy guideline. So here we implemented a mixture of happy customers who shot user generated content for us, mixed in with offers to the product to create a hybrid creative. After that was developed we setup the creatives, first person copy, and audiences for testing. We found great success with this new style of copy/creative and decided to initiate a scaling campaign.
With the help of the scaling campaign we were able to generate over $10k in sales for the first month, and are continually hitting $20k & $30k months with the help of the scaling campaigns. Since they were not running ads before we started, we essentially increase their ROAS from 0 to 6x.
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Beauty
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Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
