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Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
Scale the acquisition of new customers to the brand. New customers are then targeted with monthly subscription offers to increase lifetime customer value.
Acquire new customers with a CPA of between £10-15.
Design and advertise a strategy to achieve this.
Aim to acquire an AOV of £65+ by promoting boxed cases of wine.
I was responsible for scaling the acquisition of new customers.
This was achieved through a social media advertising strategy which featured an initial offer to cold customers with creative and copy to promote benefits as opposed to features (customers are only interested in how the brand benefits them).
The brand is a low calorie alcohol alternative, we promoted this by highlighting reduced calories, carbs and sugar content.
Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
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Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
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