Best performance in the company's history.

Grew revenue to multiple 6 figures monthly.

Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.

0.5
CPO

The Challenge

Scale the acquisition of new customers to the brand. New customers are then targeted with monthly subscription offers to increase lifetime customer value.

Acquire new customers with a CPA of between £10-15.

Design and advertise a strategy to achieve this.

Aim to acquire an AOV of £65+ by promoting boxed cases of wine.

The Process

I was responsible for scaling the acquisition of new customers.

This was achieved through a social media advertising strategy which featured an initial offer to cold customers with creative and copy to promote benefits as opposed to features (customers are only interested in how the brand benefits them).


The brand is a low calorie alcohol alternative, we promoted this by highlighting reduced calories, carbs and sugar content.

The Solution

Best performance in the company's history.

Grew revenue to multiple 6 figures monthly.

Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.

Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Latico

Doing very well on Facebook but need help with Google Shopping, search (and eventually YouTube) need to keep above a 3.5x return while spending more.

Sight Diagnostic

I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.

New Wire Marine

Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.

Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest

Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.