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Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
Scale the acquisition of new customers to the brand. New customers are then targeted with monthly subscription offers to increase lifetime customer value.
Acquire new customers with a CPA of between £10-15.
Design and advertise a strategy to achieve this.
Aim to acquire an AOV of £65+ by promoting boxed cases of wine.
I was responsible for scaling the acquisition of new customers.
This was achieved through a social media advertising strategy which featured an initial offer to cold customers with creative and copy to promote benefits as opposed to features (customers are only interested in how the brand benefits them).
The brand is a low calorie alcohol alternative, we promoted this by highlighting reduced calories, carbs and sugar content.
Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
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Food & Drink
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Limited ressources, getting creatives for ads, working with a poor web agency
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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