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Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
Scale the acquisition of new customers to the brand. New customers are then targeted with monthly subscription offers to increase lifetime customer value.
Acquire new customers with a CPA of between £10-15.
Design and advertise a strategy to achieve this.
Aim to acquire an AOV of £65+ by promoting boxed cases of wine.
I was responsible for scaling the acquisition of new customers.
This was achieved through a social media advertising strategy which featured an initial offer to cold customers with creative and copy to promote benefits as opposed to features (customers are only interested in how the brand benefits them).
The brand is a low calorie alcohol alternative, we promoted this by highlighting reduced calories, carbs and sugar content.
Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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