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Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
Scale the acquisition of new customers to the brand. New customers are then targeted with monthly subscription offers to increase lifetime customer value.
Acquire new customers with a CPA of between £10-15.
Design and advertise a strategy to achieve this.
Aim to acquire an AOV of £65+ by promoting boxed cases of wine.
I was responsible for scaling the acquisition of new customers.
This was achieved through a social media advertising strategy which featured an initial offer to cold customers with creative and copy to promote benefits as opposed to features (customers are only interested in how the brand benefits them).
The brand is a low calorie alcohol alternative, we promoted this by highlighting reduced calories, carbs and sugar content.
Best performance in the company's history.
Grew revenue to multiple 6 figures monthly.
Lifetime value increased significantly with upsells on email and social media which crucially improved overall profitability of the business.
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
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