Owners acquired existing small business conference event. Sales and marketing consisted of a team of 3 outbound marketers which produced roughly 150 attendees per event in every city. New owners wanted to grow attendance to 500+ and wanted to do it all with digital marketing so that it was highly scalable and replicable for every event.

• Designed digital marketing strategy for selling event tickets and corporate sponsorships.

• Created a combination of partnerships, digital advertising, and media contacts to sell out events across North America.

• Built the digital marketing team, and lead social media, content marketing, mobile app, email and website strategy.

• Digital advertising topped 200 million impressions for EDCE Canada alone in 2016.

• Lead email marketing and automation efforts, deploying more than 14 million targeted messages a year with an industry-beating average open rate of 28%.

• Increased social engagement on EDCE properties by nearly 50%.

• Created marketing automation efficiencies to increase the business development team's effectiveness.

• Responsible for advertising strategy and media planning including managing external agencies.

• Led the effort to refresh the EDCE brand, maintaining equity and consistency while modernizing the look and feel.