
Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
I had to develop a content strategy to grow an audience organically for eezly. As a food delivery company that compares food delivery prices from different providers, it was challenging to find the right content strategy that people would engage with on the long term.
I was responsible for developing the whole organic content strategy for eezly on TikTok. I used my creativity, knowledge, and expertise to put this successful strategy in place. I was also responsible for shooting, editing, and posting the videos.
Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
Content Marketing,Other,Other,Marketing Strategy,Social Media Management
Food & Drink
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

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