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Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
I had to develop a content strategy to grow an audience organically for eezly. As a food delivery company that compares food delivery prices from different providers, it was challenging to find the right content strategy that people would engage with on the long term.
I was responsible for developing the whole organic content strategy for eezly on TikTok. I used my creativity, knowledge, and expertise to put this successful strategy in place. I was also responsible for shooting, editing, and posting the videos.
Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
Content Marketing,Other,Other,Marketing Strategy,Social Media Management
Food & Drink
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Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
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