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Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
I had to develop a content strategy to grow an audience organically for eezly. As a food delivery company that compares food delivery prices from different providers, it was challenging to find the right content strategy that people would engage with on the long term.
I was responsible for developing the whole organic content strategy for eezly on TikTok. I used my creativity, knowledge, and expertise to put this successful strategy in place. I was also responsible for shooting, editing, and posting the videos.
Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
Content Marketing,Other,Other,Marketing Strategy,Social Media Management
Food & Drink
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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