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Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
I had to develop a content strategy to grow an audience organically for eezly. As a food delivery company that compares food delivery prices from different providers, it was challenging to find the right content strategy that people would engage with on the long term.
I was responsible for developing the whole organic content strategy for eezly on TikTok. I used my creativity, knowledge, and expertise to put this successful strategy in place. I was also responsible for shooting, editing, and posting the videos.
Over 12M organic views and over 15k followers, all organically, in less than 12 months. This visibility generated hundreds of new downloads for the eezly app.
Content Marketing,Other,Other,Marketing Strategy,Social Media Management
Food & Drink
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
Develop website and implement tracking to measure performance
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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