Record sales for Emerald Guitars.
Growing a global customer base in new international territories.
Factory and staff expansion to meet demand.
Scale Emerald Guitars into the world's leading manufacturer of hand made carbon fibre guitars.
Gain an in-depth understanding of the customer journey when purchasing a $2-7k hand made guitar and in turn develop and advertising strategy around this.
Strategy focused around storytelling, promoting the brands heritage and USP's with the guitars being hand made in rural Ireland and shipped largely to the American market. Video content became the main them due to its ability to showcase all product features both visually and from an audio standpoint which was crucial for the product.
CRO work to improve website conversion rate and remove any obstacles to ecommerce growth in addition to implementing a creative strategy where both organic and paid content matches the quality of the product.
Introduce a strategy to start conversations with customers on live chat as most orders where customs designs which weren't available to purchase online and required detailed and lengthy conversations with the sales team.
Record sales for Emerald Guitars.
Growing a global customer base in new international territories.
Factory and staff expansion to meet demand.
Paid Ads,Paid Ads,CRO
Art & Entertainment
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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