$1

CPC ON COLD SOCIAL AUDIENCES


2.5%

AVERAGE CTR


$14

AVERAGE COST PER QUALIFIED LEAD


10
CPL

Boundless Agency

Mayple Vetted

agency

The Challenge

We were tasked with uncovering potential audiences, and testing messaging and visuals on Facebook and Instagram platforms. Through creative and messaging testing, we were able to narrow down our audiences and drive a consistent volume of new leads and clients to the website.


The Process

We employed Facebook and Instagram to reach target audiences, as well as strategically test messaging and visuals that they would respond to. Once we found the right mix of these variables, our task was to maximize the volume of leads at the lowest cost.



The Solution

$1

CPC ON COLD SOCIAL AUDIENCES


2.5%

AVERAGE CTR


$14

AVERAGE COST PER QUALIFIED LEAD


Skills Used

Paid Ads,Copywriting,Paid Ads

Industry

Health & Wellness

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   6.97 ROAS across a 2 year period

   $416,879.29 Purchase Conversion Value


COMPANY OVERVIEW

Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


 INTRODUCTION

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


SOLUTION

Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOCIAL PROFILE RESULTS:

COMPANY OVERVIEW

While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


PAID ADVERTISING CAMPAIGN RESULTS:


BRAND AWARENESS CAMPAIGNS:

These strategically-targeted ads and boosted posts generate significant product views and add to carts.


WEBSITE PURCHASE CONVERSION CAMPAIGNS:

Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.