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We were tasked with uncovering potential audiences, and testing messaging and visuals on Facebook and Instagram platforms. Through creative and messaging testing, we were able to narrow down our audiences and drive a consistent volume of new leads and clients to the website.
We employed Facebook and Instagram to reach target audiences, as well as strategically test messaging and visuals that they would respond to. Once we found the right mix of these variables, our task was to maximize the volume of leads at the lowest cost.
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Paid Ads,Copywriting,Paid Ads
Health & Wellness
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.