A lot of competition. Laser eye surgery is expensive, so most people prefer using health fund services for this treatment. We needed to emphasize Enaim USP and search for the best CPL method.
I was responsible for creating and managing Enaim's Facebook campaigns.
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instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
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