A lot of competition. Laser eye surgery is expensive, so most people prefer using health fund services for this treatment. We needed to emphasize Enaim USP and search for the best CPL method.
I was responsible for creating and managing Enaim's Facebook campaigns.
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.

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