Improve the social media engagement with the Salon, generate more leads, and have a better storytelling of the feed.

Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!

They wanted to get a more active social media presence

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.