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The customer wanted to get CPL down from ~$100 to something more reasonable. Even though they make a lot of money from these leads, the client's goal was to continue to decrease costs.
By implementing a strict negative KW strategy & creating a simplified account structure, I was able to decrease the CPA by 56%. this simplified account structure allowed the algorithm to optimize on more efficient keywords that converted more often.
Decreased CPL by 54% (from $89 to $41)
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SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.
Whiskey Ball enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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