Decreased CPL by 54% (from $89 to $41)

0.54
CPL

The Challenge

The customer wanted to get CPL down from ~$100 to something more reasonable. Even though they make a lot of money from these leads, the client's goal was to continue to decrease costs.

The Process

By implementing a strict negative KW strategy & creating a simplified account structure, I was able to decrease the CPA by 56%. this simplified account structure allowed the algorithm to optimize on more efficient keywords that converted more often.

The Solution

Decreased CPL by 54% (from $89 to $41)

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

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