Decreased CPL by 54% (from $89 to $41)

0.54
CPL

The Challenge

The customer wanted to get CPL down from ~$100 to something more reasonable. Even though they make a lot of money from these leads, the client's goal was to continue to decrease costs.

The Process

By implementing a strict negative KW strategy & creating a simplified account structure, I was able to decrease the CPA by 56%. this simplified account structure allowed the algorithm to optimize on more efficient keywords that converted more often.

The Solution

Decreased CPL by 54% (from $89 to $41)

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

7.22

ROAS

Hooke

They had tons of awesome products but weren't able to get profitability

1

ROAS

Kisco Candles

Expanding Kisco Candles on their DTC channel with effective Conversion rates. Kisco has made their Amazon presence a success, and take it further by establishing their DTC channel.

2.32

CPL

Bravo Telecom

They wanted to get more customers through Google advertising

F45 UK division

  • Build out a list of influencers and models to work with F45 Chiswick location and increase brand awareness.


CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.