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Esteli had found success in selling at boutique retail locations and outdoor events. As the owner looked to scale up her customer acquisition she turned to digital as the next logical step. However the cost of acquiring a customer online was too high and prohibited the return numbers needed to sustain growth.
We had to take a top-down approach with Esteli, working with the founder to crystalize the why, the purpose for her brand into a clear and concise offering that would reach out across the screen and convince an online browser to take the next step and become a customer.
Once we had this statement really hammered out and agreed upon we built all of the brand's assets around this single concept. Website, copywriting, ad design, messaging, email, all crafted to communicate the true value of the brand.
With strong messaging assets in place we were able to turn around failing ad spend and create profitable growth.
Marketing Strategy,Branding,Content Marketing,Copywriting,CMO,Other,Web Development,Branding,Paid Ads,Paid Ads,Google Shopping,Web Development,Email Marketing
Beauty
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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