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Esteli had found success in selling at boutique retail locations and outdoor events. As the owner looked to scale up her customer acquisition she turned to digital as the next logical step. However the cost of acquiring a customer online was too high and prohibited the return numbers needed to sustain growth.
We had to take a top-down approach with Esteli, working with the founder to crystalize the why, the purpose for her brand into a clear and concise offering that would reach out across the screen and convince an online browser to take the next step and become a customer.
Once we had this statement really hammered out and agreed upon we built all of the brand's assets around this single concept. Website, copywriting, ad design, messaging, email, all crafted to communicate the true value of the brand.
With strong messaging assets in place we were able to turn around failing ad spend and create profitable growth.
Marketing Strategy,Branding,Content Marketing,Copywriting,CMO,Other,Web Development,Branding,Paid Ads,Paid Ads,Google Shopping,Web Development,Email Marketing
Beauty
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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