New territories audience discovery

4X Cost decrease per new paying user 

+17% Conversion value

The Challenge

Creative for new territories audience discovery

The Process

Worked in collaboration with Facebook Israel on video ads for eToro's new locals.

The Solution

New territories audience discovery

4X Cost decrease per new paying user 

+17% Conversion value

Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Branding,Copywriting,Content Marketing,Branding

Industry

Finance

Results by the numbers

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Premier Food Safety

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

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As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.

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Develop a social media strategy and content to be taken forward.

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To personally start an e-commerce brand.

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