New territories audience discovery
4X Cost decrease per new paying user
+17% Conversion value
agency
Creative for new territories audience discovery
Worked in collaboration with Facebook Israel on video ads for eToro's new locals.
New territories audience discovery
4X Cost decrease per new paying user
+17% Conversion value
Paid Ads,Paid Ads,Marketing Strategy,Branding,Copywriting,Content Marketing,Branding
Finance
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!