Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.

0.64
CPR

The Challenge

  1. Very niched-down audience
  2. Low conversion rate between click to lead

The Process

I was in charge of running the ads for this client, as well as advising on conversion rate optimization, in order to increase the conversion rate on the funnel.


I did a deep dive on the market, the avatar, the offer, in order to truly understand the needs that are in the market, connect with my audience, and make sure to show them the perfect solution to their problem.


I did a lot of audiences & ad testing. It involved coming up with a lot of new ad angles, videos, images. Each week I summarized what worked, what didn't. I learned from the data and kept on improving the campaigns, and the CPA has dropped month over month.

The Solution

Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.

Skills Used

Paid Ads,CRO

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.2

ROAS

Johnny Was

An Agency brought me on as a white label Media Buyer for https://www.johnnywas.com/. The brand is spending over $200k/month on Facebook ads I helped assist with Ads and Campaigns to help increase ROAS.

0.4

CPO

CQURE Academy

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.


The challenge I had was the speed of the growth for the new season with the existing courses (products).

0.27

CPO

Rhone Apparel

Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.

0.5

CPL

Microcenter

The Microcenter paid traffic team was struggling to scale their offer as well as their output. So in order to help refine their offer plus add more manpower to supplement their team we were brought on board to help.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.