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Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.
I was in charge of running the ads for this client, as well as advising on conversion rate optimization, in order to increase the conversion rate on the funnel.
I did a deep dive on the market, the avatar, the offer, in order to truly understand the needs that are in the market, connect with my audience, and make sure to show them the perfect solution to their problem.
I did a lot of audiences & ad testing. It involved coming up with a lot of new ad angles, videos, images. Each week I summarized what worked, what didn't. I learned from the data and kept on improving the campaigns, and the CPA has dropped month over month.
Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.
Paid Ads,CRO
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Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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