Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.
I was in charge of running the ads for this client, as well as advising on conversion rate optimization, in order to increase the conversion rate on the funnel.
I did a deep dive on the market, the avatar, the offer, in order to truly understand the needs that are in the market, connect with my audience, and make sure to show them the perfect solution to their problem.
I did a lot of audiences & ad testing. It involved coming up with a lot of new ad angles, videos, images. Each week I summarized what worked, what didn't. I learned from the data and kept on improving the campaigns, and the CPA has dropped month over month.
Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.
Paid Ads,CRO
Professional Services
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
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