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Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.
I was in charge of running the ads for this client, as well as advising on conversion rate optimization, in order to increase the conversion rate on the funnel.
I did a deep dive on the market, the avatar, the offer, in order to truly understand the needs that are in the market, connect with my audience, and make sure to show them the perfect solution to their problem.
I did a lot of audiences & ad testing. It involved coming up with a lot of new ad angles, videos, images. Each week I summarized what worked, what didn't. I learned from the data and kept on improving the campaigns, and the CPA has dropped month over month.
Dropped their Cost per acquisition from $408.40 to $144.26 in 5 months, a 64.68% drop in CPA.
Paid Ads,CRO
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SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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