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This client was a start-up e-commerce store in the Fashion Clothing niche. When I started working on this project, the client wasn't spending any budget on paid advertising on social media platforms.
There were 2 main challenges faced while working on this project. First, the client had a small budget to allocate to paid advertising, and second, their following on social media was extremely small with very little online presence, making it extremely hard for new people to trust the brand and buy from them.
That's when I put a holistic paid ads strategy together for this client, which allowed me to maximize sales and profits with very little budget. One year later into the project, I managed to help scale this brand to 6 figures in revenue using Facebook and Instagram Ads and reached a point where we were spending 6 figures per month on Facebook ads solely.
This brand has now more than 13,000 followers on social media and is a 7-figure company.
I worked as a Paid Ads Manager on this project where I had to use my growth hacking experience and create an entire paid advertising strategy for this client.
I initially researched other competitors in the very same niche (fashion clothing) and try to understand what was working really well for other brands at that time. I collected all the data I needed around what kind of ad creatives are working well, what demographics to target or what type of landing pages would work best for our top-sellers.
Once, I had everything together that's when I developed and implemented a paid ads strategy for ExtraBabes that was purely focused on maximizing conversions.
Paid Ads,Paid Ads,Marketing Strategy,Other
Style & Fashion
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
This is a large vintage clothing brand of licensed tees ranging from rock bands to movies. They have had a hard time defining their customer base, so through email marketing, we were able to increase repeat customers and increase their profitability.
Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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