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This client was a start-up e-commerce store in the Fashion Clothing niche. When I started working on this project, the client wasn't spending any budget on paid advertising on social media platforms.
There were 2 main challenges faced while working on this project. First, the client had a small budget to allocate to paid advertising, and second, their following on social media was extremely small with very little online presence, making it extremely hard for new people to trust the brand and buy from them.
That's when I put a holistic paid ads strategy together for this client, which allowed me to maximize sales and profits with very little budget. One year later into the project, I managed to help scale this brand to 6 figures in revenue using Facebook and Instagram Ads and reached a point where we were spending 6 figures per month on Facebook ads solely.
This brand has now more than 13,000 followers on social media and is a 7-figure company.
I worked as a Paid Ads Manager on this project where I had to use my growth hacking experience and create an entire paid advertising strategy for this client.
I initially researched other competitors in the very same niche (fashion clothing) and try to understand what was working really well for other brands at that time. I collected all the data I needed around what kind of ad creatives are working well, what demographics to target or what type of landing pages would work best for our top-sellers.
Once, I had everything together that's when I developed and implemented a paid ads strategy for ExtraBabes that was purely focused on maximizing conversions.
Paid Ads,Paid Ads,Marketing Strategy,Other
Style & Fashion
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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