• Increased overall conversion rate from ~2% to 5.5%.
  • Built and launched multiple product landing pages for certain products with the conversion rate up to 9.5%.
  • Increased AOV by 60% by implementing post-purchase upsells, bundles, and post-purchase email sequences.

The Challenge

  • Industry-standard overall conversion rate of ~2%;
  • Old-school product pages;
  • No upsells, no bundles, no post-purchase emails.

The Process

  • Built a post-purchase email sequence in Klaviyo to increase AOV and trust;
  • Designed and built landing pages for certain products in GemPages to increase the conversion rate and AOV;
  • Implemented bundles using our own Easy Bundles app;
  • Implemented post-purchase upsells with One Click Upsell to boots AOV.

The Solution

  • Increased overall conversion rate from ~2% to 5.5%.
  • Built and launched multiple product landing pages for certain products with the conversion rate up to 9.5%.
  • Increased AOV by 60% by implementing post-purchase upsells, bundles, and post-purchase email sequences.
Skills Used

CRO,Other,Web Development,Email Marketing,Copywriting,Content Marketing

Industry

Sports, Outdoors & Fitness

Results by the numbers

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