Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Olivela’s $1 Million Pledge successfully raised donations and ignited conversations
and positive sentiment across social media. Not only did our ads help Olivela
increase their brand awareness, we also drove sales resulting in $100.2K in
revenue.
This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to
further increase sales and revenue.
The following metrics were from November 7 - December 31:
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Olivela is a philanthropic clothing retailer who believes giving back should be built
into every single transaction. Customers shop their favorite designer, fashion and
beauty brands while Olivela donates 20% of the proceeds to their partnering
charities.
Olivela partnered with various celebrities during the 2019 holiday season for their
$1 Million Pledge. This extensive and exclusive list included well-known celebrities
like Selena Gomez, Jennifer Aniston and Dakota Fanning.
When users clicked on a paid social ad or visited Olivela’s website, they’d have
the opportunity to subscribe to emails. When users provided their email address,
Olivela donated $5 to the partner celebrity’s charity. Olivela would continue this
for up to $1M in donations.
The objectives of the $1 Million Pledge were as follows:
1. Raise donations for several incredible organizations including: The WE
Organization, St. Jude, and CARE.
2. Increase awareness of Olivela’s brand, drive sales and new subscribers.
I diversified Olivela’s acquisition campaigns by launching a Conversions
Objective and Catalog Sales Objective (DABA) to acquire and attract new customers on Facebook and Instagram.
Through my evergreen static and dynamic remarketing campaigns, users who were top of funnel would be captured at the bottom. Evergreen shopping ads were displayed
to initial email subscribers that had Olivela donate $5. Visitors to Olivela’s landing
page via a partnering celebrity were re-served ads from the same landing page.
By implementing this full-funnel, tailored approach, Olivela’s $1 Million Pledge was
a success.
Olivela’s $1 Million Pledge successfully raised donations and ignited conversations
and positive sentiment across social media. Not only did our ads help Olivela
increase their brand awareness, we also drove sales resulting in $100.2K in
revenue.
This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to
further increase sales and revenue.
The following metrics were from November 7 - December 31:
Paid Ads,Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
