Olivela’s $1 Million Pledge successfully raised donations and ignited conversations

and positive sentiment across social media. Not only did our ads help Olivela

increase their brand awareness, we also drove sales resulting in $100.2K in

revenue.


This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to

further increase sales and revenue.


The following metrics were from November 7 - December 31:


  • 7.8MM impressions
  • 3.2MM unique users
  • 58.2K new users/day
  • 24K post engagements (reactions, comments, shares, and saves)
  • 34.4K new email subscribers
34.4K
new email subscribers

The Challenge

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

The Process

Olivela is a philanthropic clothing retailer who believes giving back should be built

into every single transaction. Customers shop their favorite designer, fashion and

beauty brands while Olivela donates 20% of the proceeds to their partnering

charities.


Olivela partnered with various celebrities during the 2019 holiday season for their

$1 Million Pledge. This extensive and exclusive list included well-known celebrities

like Selena Gomez, Jennifer Aniston and Dakota Fanning.


When users clicked on a paid social ad or visited Olivela’s website, they’d have

the opportunity to subscribe to emails. When users provided their email address,

Olivela donated $5 to the partner celebrity’s charity. Olivela would continue this

for up to $1M in donations.


The objectives of the $1 Million Pledge were as follows:

1. Raise donations for several incredible organizations including: The WE

Organization, St. Jude, and CARE.

2. Increase awareness of Olivela’s brand, drive sales and new subscribers.


I diversified Olivela’s acquisition campaigns by launching a Conversions

Objective and Catalog Sales Objective (DABA) to acquire and attract new customers on Facebook and Instagram.


Through my evergreen static and dynamic remarketing campaigns, users who were top of funnel would be captured at the bottom. Evergreen shopping ads were displayed

to initial email subscribers that had Olivela donate $5. Visitors to Olivela’s landing

page via a partnering celebrity were re-served ads from the same landing page.

By implementing this full-funnel, tailored approach, Olivela’s $1 Million Pledge was

a success.

The Solution

Olivela’s $1 Million Pledge successfully raised donations and ignited conversations

and positive sentiment across social media. Not only did our ads help Olivela

increase their brand awareness, we also drove sales resulting in $100.2K in

revenue.


This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to

further increase sales and revenue.


The following metrics were from November 7 - December 31:


  • 7.8MM impressions
  • 3.2MM unique users
  • 58.2K new users/day
  • 24K post engagements (reactions, comments, shares, and saves)
  • 34.4K new email subscribers
Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

CPL

Jeeves

Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.

0.71

CPL

Xpress Promotion

Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team. 

0.35

CPO

Umami Cart

  • Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
  • Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
  • Scaling Google search


5

ROAS

Dona Jo

Dona Jo was 2 years into business struggling with cashflows and needed to generate income online. The business had grown to $300k in yearly revenue using influencer marketing but that revenue stream was quickly fading. The business was is need of a paid marketing plan.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.