Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Olivela’s $1 Million Pledge successfully raised donations and ignited conversations
and positive sentiment across social media. Not only did our ads help Olivela
increase their brand awareness, we also drove sales resulting in $100.2K in
revenue.
This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to
further increase sales and revenue.
The following metrics were from November 7 - December 31:
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Olivela is a philanthropic clothing retailer who believes giving back should be built
into every single transaction. Customers shop their favorite designer, fashion and
beauty brands while Olivela donates 20% of the proceeds to their partnering
charities.
Olivela partnered with various celebrities during the 2019 holiday season for their
$1 Million Pledge. This extensive and exclusive list included well-known celebrities
like Selena Gomez, Jennifer Aniston and Dakota Fanning.
When users clicked on a paid social ad or visited Olivela’s website, they’d have
the opportunity to subscribe to emails. When users provided their email address,
Olivela donated $5 to the partner celebrity’s charity. Olivela would continue this
for up to $1M in donations.
The objectives of the $1 Million Pledge were as follows:
1. Raise donations for several incredible organizations including: The WE
Organization, St. Jude, and CARE.
2. Increase awareness of Olivela’s brand, drive sales and new subscribers.
I diversified Olivela’s acquisition campaigns by launching a Conversions
Objective and Catalog Sales Objective (DABA) to acquire and attract new customers on Facebook and Instagram.
Through my evergreen static and dynamic remarketing campaigns, users who were top of funnel would be captured at the bottom. Evergreen shopping ads were displayed
to initial email subscribers that had Olivela donate $5. Visitors to Olivela’s landing
page via a partnering celebrity were re-served ads from the same landing page.
By implementing this full-funnel, tailored approach, Olivela’s $1 Million Pledge was
a success.
Olivela’s $1 Million Pledge successfully raised donations and ignited conversations
and positive sentiment across social media. Not only did our ads help Olivela
increase their brand awareness, we also drove sales resulting in $100.2K in
revenue.
This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to
further increase sales and revenue.
The following metrics were from November 7 - December 31:
Paid Ads,Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
